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From Lost Wikis to Just-In-Time Enablement: How Modern Sales Enablement Leaders Are Rethinking Their Playbook

Sales enablement has outgrown static content hubs and one-size-fits-all programs. Discover how global teams are embracing localization, human-centered design, and smarter tools like Tenali AI to boost sales productivity and rep engagement.

From Lost Wikis to Just-In-Time Enablement: How Modern Sales Enablement Leaders Are Rethinking Their Playbook

Sales Enablement is critical—especially for global enterprises. But despite significant investments, many sales teams still lose precious hours every week searching through endless wikis, outdated resources, or manually copying transcripts into expensive AI tools.

In a recent Sales Enablement Collective talk (accessible here), a key insight emerged:

Checkpoint, a cybersecurity giant (we are not affiliated—this is simply our interpretation from their shared experiences), discovered their sales reps wasted 1 hour daily searching internal resources for answers. Let’s quantify this clearly:

  • 1 hour/day × 5 days/week = 5 hours/week
  • 5 hours/week × 4 weeks/month = 20 hours/month
  • 20 hours/month × 12 months/year = 240 hours/year per rep

If your seller’s average hourly cost is conservatively $50/hour:

  • 240 hours/year × $50/hour = $12,000 per rep/year in lost productivity.
  • For a sales team of 100 reps, that's $1,200,000 annually.

That's over a million-dollar problem.

The Problem with Traditional Enablement

Sales enablement leaders face two persistent problems:

  1. Sellers waste time searching for content: Often the content is outdated, irrelevant, or culturally mismatched.
  2. No effective tracking: Leaders struggle to identify precisely where reps are unable to provide answers or where enablement gaps exist.

Take a glimpse at some of the hard-earned wisdom shared in that talk:

“Enablement is not about behavior change. It’s about behavior development—and that means real-time context, not just more content.”

That distinction hits hard. Real enablement happens in the moment of need—not in static portals or after-the-fact recaps.

Just-in-Time Enablement: The Modern Approach

– Just-in-time beats just-in-case: Relevance > readiness
– Sales isn’t one-size-fits-all. Neither is enablement.
– You don’t need permission. You need influence.
– Enablement is the architect of behavior, not the enforcer of tasks.

Tenali AI was built with these principles at its core.

How Tenali Solves the Million-Dollar Problem

Real-Time Answers, Zero Frustration

Instead of spending time copying transcripts into costly AI models (like Gemini), Tenali instantly searches through all previous conversations across meetings. Just type a query, and the answers appear in real-time, directly tied to real customer interactions.

Whether mid-meeting or moments before, Tenali provides just-in-time clarity—no more jumping between battle cards, Slack threads, or static portals.

Track and Close Enablement Gaps

Tenali automatically highlights when reps cannot answer customer queries due to missing information. This insight helps sales enablement leaders quickly identify knowledge gaps and improve future enablement strategies.

Simple ROI: Tenali’s Value Proposition

Tenali AI is priced at just $39 per user/month ($468 per user/year).

Let’s revisit our calculation:

  • Current annual loss per rep: $12,000
  • Tenali cost per rep/year: $468

Net savings per rep:

  • $12,000 – $468 = $11,532 annually

For 100 reps, that's a total annual saving of $1,153,200—clear, measurable ROI.

Key Benefits Summarized

  • Real-time enablement: Instant, accurate answers during live conversations.
  • Gap visibility: Automatic tracking of unanswerable questions or missing enablement data.
  • Substantial ROI: Significant cost savings and productivity gains.

Why Now?

Sales teams today can’t afford wasted time or resources. In a competitive landscape, real-time enablement isn't just beneficial—it's essential. Tenali provides exactly that: relevant answers precisely when your sellers need them.

Ready to Transform Your Sales Enablement?

Join the next generation of enablement leaders. Empower your team with Tenali AI.

Sign Up for Tenali AI or Ask for a Demo and transform your enablement practices.

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