TL;DR: Copy the battlecard template, use the talk tracks and landmine questions. Or skip cards entirely and let Tenali answer from Slack, Notion, Google Drive, Confluence, SharePoint, OneDrive, Google Docs, Excel, websites, and PDFs during the call.
Battlecards are one-page cheat sheets for live competitive moments. Use them when you need a fast counter, a proof point, or a short comparison while talking to a buyer. One-pagers work for onboarding or follow-ups. Decks are for training.
Title: [Competitor] — Quick Card
Where we win (3 bullets)
• [Differentiator] → [Buyer benefit]
• [Differentiator] → [Buyer benefit]
• [Differentiator] → [Buyer benefit]
30-second talk track
“[Competitor] is strong at [acknowledge]. Teams like [peer] pick us for [win theme], which gives [business outcome]. In pilots we saw [metric].”
Top 3 objections → counters
1) “[Objection].” → “True if [condition]. We [counter] which gives [result].”
2) “[Objection].” → “Ask them about [landmine]. We include [advantage].”
3) “[Objection].” → “Most teams switch for [pain]. We fix it by [mechanism] → [proof].”
Landmine questions
• “What is included vs add-on at [scale]?”
• “How do you handle [edge case] without manual work?”
• “Show a customer who achieved [outcome] in [timeframe].”
Proof points
• “[Customer] cut [X] by [Y]% in [Z] weeks.”
• “[Team] replaced [Competitor] and saw [result].”
Sources
• Links to your doc, Slack thread, case study
Pro tip: keep it one page.
Prospect: “Competitor X is cheaper and has Feature Y.”
You: “Totally fair. X is known for Y. Teams pick us for fewer steps per answer, which saves 30 to 40 seconds each time. Over a week that is hours back. Also ask them if Y covers [edge case] without an add-on. We include it, so total cost stays predictable.”
60 minutes saved per rep per week × 52 × $85 × 50 reps = $221,000 per year. At 200 reps = $884,000. At 500 reps = $2,210,000.
Use an all-in view at realistic scale. Make add-ons and services visible so list price doesn’t mislead.
A US chipmaker with roughly a 400B market cap rolled Tenali to a 120-rep field team. In the first month they saw about 41 percent fewer post-call follow-ups and saved about 4.2 hours per rep per month because answers appeared in-call, sourced from Slack, Notion, and Drive.
Cards are fine for prep. Buyers move fast. Tenali listens for the buyer’s question and returns a one-sentence, sayable answer from your sources, plus a link to the original. Already have cards in PDF or Excel Good. Tenali learns from them. Do not have cards You still get the answer.
Tenali pulls answers from: Slack, Notion, Google Docs, Google Drive, Excel, Confluence, SharePoint, OneDrive, internal and public websites, and PDFs.
Works alongside your stack: Gong, Outreach, Docket, Cluely. Tenali complements them by giving the answer during the call, not after or in a static sidebar.
[paste docs, cases, site]”[bullets], produce 5 buyer questions that surface the gaps without sounding hostile.”Want to see it live Book a 30-minute session. We will run Tenali on your real sources and answer your real questions.
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1. Do I still need battlecards?
Not required. Tenali answers from your sources. Cards are optional, and Tenali can learn from PDFs and spreadsheets if you have them.
2. What sources does Tenali support?
Slack, Notion, Google Docs, Google Drive, Excel, Confluence, SharePoint, OneDrive, websites, and PDFs.
3. How does Tenali differ from tools like Gong or Docket?
They handle recording, coaching, or content hubs. Tenali focuses on answer delivery during the call.
4. How do you keep answers accurate?
Admins approve truths. Every answer links to its source so anyone can click through and verify.
5. Why do most sales battlecards fail?
Because buyers move too fast. Competitors update monthly, and static battlecards fall out of date. Reps rarely read long documents during calls, so the intel isn’t used when it matters.
6. Why is adoption so low even when teams invest in battlecards?
Reps want fast, sayable answers — not PDFs, Google Docs, or Notion pages buried in a wiki. If guidance isn’t in front of them during the call, it gets ignored.
7. Can AI build battlecards automatically from call logs, Slack, and CRM notes?
Yes. AI can cluster objections, extract winning talk tracks, and summarize competitor mentions from unstructured data. It builds drafts based on what buyers actually say, not guesswork.
8. What’s trending in battlecards in 2025?
Teams are shifting from static, manually written cards to AI-driven answer engines. Instead of updating documents, they update sources (Slack, Docs, CRM, tickets) and let AI generate the guidance.
9. How do top teams keep competitive intel updated?
They don’t edit battlecards manually. They keep sources fresh — release notes, Slack intel, call transcripts — and AI updates the answers automatically.
10. How do I get reps to actually use competitive intel?
Deliver answers on the call, triggered by real buyer questions. Reps use what they don’t have to search for.
11. When are battlecards still useful today?
12. What role do call transcripts and support tickets play in competitive messaging?
They reveal real buyer pain, repeated objections, and competitor claims. AI uses these patterns to create stronger counters, talk tracks, and differentiators.